i like ike

This morning, my newly opened antiperspirant greeted me with a daily affirmation. Carved into its unspoiled, white head was “LIVE LIFE.” The letters were slanted like they had just come back from a gig as the opening credits of Speed Racer.

It was a really good feeling to be given a hearty slap on the back from my odor-reducing product, and I see an opportunity for other day-starting hihowaryas. Maybe voice chips could be put in my socks that said, “Go get ‘em, tiger!” when I put them on. Maybe there could be a laser sight installed in my underwear, and it could transmit a message to my iPod. Then my iPod would say to me, “Hey there, big guy! Looks like you’re the cock-of-the-walk!”

It amuses to me to give my personal effects the voice of a 50s Brylcreem announcer.

Edited to add:

I just realized that “LIVE LIFE” was more than likely stamped into the head of the antiperspirant, not carved. But then the first verb brings up the delightful image of a ten year-old Guatemalan sitting on his dirt floor, one basket on his right full of uncarved antiperspirants and another empty basket on his left. He’s concentrating on the antiperspirant stick in front of him about to cut with his rusty x-acto knife. Under his breath he mutters, “Goddamn, fucking NAFTA.”

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